Putting together a basic marketing plan doesn’t have to be an insurmountable task—it’s really just figuring out where you want to go and making a to-do list of how you’re going to get there. As is often the case, the hardest part is getting started. So, to make this process as easy to start as possible, we’ve outlined the main five steps any company should take, regardless of their business or industry.

If you’ve been in business for any length of time, you’ve likely heard the advice to “work in the business, not on the business,” but what does that really mean? This post delves deep into the topic to answer that very question, explains why it’s important, and, most importantly, how to do it!